Formulating without water by offering concentrated formulas is one of the solutions for eco-designing cosmetic products.
However, solid, powder or oily formats are not necessarily adopted by the majority of consumers.
Today, I'd like to introduce you to a new type of concentrated water-free cleansing galenic, exemplified by the brand new launch from Laboratoire SVR, already listed in the COSMETIKWATCH® database.
- The technology used combines foaming surfactants, oil and a very high level of glycerine, which replaces all the water in the formula.
- The brand boasts an innovative texture, concentrated to 92% natural origin, in an on-the-go format in a 100g tube for 40 showers, equivalent to a 400ml cleansing gel.
- In environmental terms, thanks to this water-free technology, the product is estimated to reduce its logistical carbon footprint by 75%, while retaining its sensorial texture. Albéa Group's packaging features a mono-component EcoFusion Top opening system in a tube incorporating 41% recycled content and Thin Wall technology reducing the weight of the tube.
Does this give you ideas for your next cleaning product?
Want to find out more about this type of product? Get in touch with us!