Minimalist cosmetics are one of the challenges facing a more reasoned cosmetics offer. COSMETIKWATCH® offers you a technical analysis of formulas on the market that meet this requirement.
Minimalist cosmetics are one of the challenges facing a more rational cosmetics offer, both in terms of the number of products in a consumer routine and the number of ingredients in a formula. It also offers the advantage of better skin tolerance (the higher the number of ingredients, the greater the risk of interactions and allergies) and greater transparency and clarity for the consumer.
The effort to limit the number of ingredients in a formula is a real technical constraint which impacts the product in its entirety: formula and packaging. This requirement is all the more pressing for emulsified formulas, which require the use of emulsifiers, gelling agents, antioxidants and preservatives.
The choice of product naturalness further complicates this exercise for the formulator, who will be restricted in terms of technical solutions.
That's why it's interesting to identify the solutions used by searching for products on the market meeting these requirements in Database by @cosmetikwatch.
COSMETIKWATCH® offers you a study on this subject in which you will find the following content:
-Minimalism in cosmetics,
-Minimalist cosmetic formulation,
-How to search the Database by Cosmetikwatch®,
-A technical analysis of the products resulting from this research,
-Identification of levers to achieve this objective,
-A detailed presentation of a dozen products launched on the market with this constraint.
Conclusion:
Various emulsion and packaging technologies are represented.
Interesting combinations of preservatives are used.
For information, the number of ingredients in a formula is taken into account in the Green Impact Index rating (a consortium of 26 organizations that has defined a common methodological basis for awarding a rating based on 60 environmental and societal criteria for every cosmetic product placed on the market).
If you are interested in this study, please contact us and we'll send it to you by e-mail.